Embracing Change: The Evolution and Rebranding of Textures Nashville

For nearly two decades, Textures Nashville has been a prominent figure in the world of luxury, hardwood flooring. As we approach our 20th anniversary, we find ourselves reflecting on our journey and the growth we have experienced over the years. It is with great excitement that we announce our decision to undergo a rebranding process, aligning our visual identity with our evolved mission, values, and simplified product offerings. This post explores the reasons behind our rebranding and sheds light on the core values that drive us forward.

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Reflecting Our Brand Image:
As we embarked on the journey of rebranding, we delved deep into the soul of Textures Nashville. We discovered that our core mission and values had naturally evolved over time, adapting to the changing needs and preferences of our clients. We realized the importance of aligning our brand image with these new insights, both internally and externally. Our rebranding efforts allow us to showcase our growth, expertise, and dedication to providing exceptional products and services.

Simplification was a crucial aspect we considered during the rebranding process. Our dedication to understanding our clients’ needs led us to streamline our offerings into four distinct products: Textures Foundation, Textures Curated, Textures Mountain Oak, and Textures Bench Made. This strategic decision enables us to focus our resources and expertise to deliver the highest quality products and solutions in a more efficient manner. By narrowing our focus, we can dedicate ourselves to perfecting each product line, ensuring an unparalleled experience for our valued customers. We recognize that every project is personal, and we take great pride in our ability to customize our offerings to match individual preferences. Our rebranding efforts reflect this deep understanding of our clients’ desires and aspirations. We want to emphasize that everything we do is tailored to suit your unique visions, ensuring a truly personalized experience from start to finish.

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Core Values:
As part of our rebranding journey, we identified and outlined four core values that define who we are and how we approach our work:

  1. Luxury Earned: We firmly believe that true luxury is earned through hard work and experience. We embrace the beauty of polished refinement while recognizing the value of authenticity and the occasional rough edge. Our products embody this harmonious balance, showcasing elegance with character and substance.
  2. Creatively Inspired: We thrive on the opportunity to bring creative ideas to life. Textures Nashville exists to facilitate and realize our clients’ creative visions, even if they push boundaries or venture into uncharted territory. We embrace challenges and relish the chance to explore new possibilities.
  3. Community First: Our commitment to community extends beyond our clients to every interaction we have. We strive to make people feel cared for, included, and at ease. Whether it’s offering reliable consultation, being dependable in times of need, or simply being a cool presence during tough moments, we prioritize building relationships based on trust and respect.
  4. A Learning Lab: We recognize the value of shared knowledge and collaborative growth. Our shop serves as a space for exchanging ideas, discussing concepts, and pooling resources. By fostering a culture of continuous learning, we empower our team and clients alike to develop and enhance their skills, making everyone better along the way.
A wooden shelf filled with art pieces in a museum-like interior design, featuring plywood walls, a wooden textile bench, and a ceiling made of textures.

Textures Nashville’s decision to rebrand is a celebration of growth, adaptation, and a commitment to providing exceptional experiences for our clients. Our reimagined brand identity aligns with our evolved mission, values, and streamlined product offerings. Through this transformative process, we look forward to continuing our journey as a trusted partner in luxury hardwood flooring, providing unparalleled customization, creativity, and community-driven solutions. Come visit us at our showroom in the Nashville Design Collective. Textures Nashville: Where craftsmanship and creativity converge.

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